Hi! I’m Iryna Sokolova. A marketer who loves turning ideas into real results and who loves order in chaos. My specialty is strategic marketing and behavioral-driven marketing.

12y+Exp.
4Mkts.

ORDER
in CHAOS

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STRATEGY
01 / The Profile

For over 12 years, I’ve been helping businesses build systematic strategies, run marketing that actually works, and simplify processes so they deliver results without the extra stress.

My path is a mix of strategy, content, and technology. I’ve worked in top companies, built processes, led teams, and delivered marketing that actually makes a difference.

Systems

Scalable Processes

Chaos

Creative Spark

Iryna Sokolova

History

Log
12 Years
01

Pixel & Process UG (haftungsbeschränkt)

2025 — Present

Co-Founder & Shareholder

  • Lead strategic marketing campaigns and content creation

  • Develop data-driven performance marketing strategies

  • Build strong brand identities and consistent communication strategies

  • Manage multi-channel marketing

  • Business development and partnerships

02

Saatchi & Saatchi Ukraine

2021 — 2022

Social Media Manager

  • Created advertisement for eastern region (4 markets)

  • Implementation and launch

  • Created content and publishing plans

  • Campaign performance analysis

  • Optimized content creation processes

03

Hotline LLC

2014 — 2021

Web Content Editor

  • Created and edited website content

  • Prepared materials for marketing campaigns and email newsletters

  • Analyzed traffic and user behavior

  • Collaborated with the dev team to improve UX

  • Developed an AI system for automatic product recognition

04

Tolstosum LLC

2011 — 2014

Project Manager

  • Managed projects from concept to launch

  • Planned and coordinated teams of developers and designers

  • Controlled timelines, resources, and budgets

  • Implemented processes that boosted efficiency and reduced risks

End of Log
03 / Capability

Toolkit.

Core Competencies

Strategic marketing

Strategy

Behavioral-driven marketing

Strategy

Marketing automation and process optimization

Tech

Social media management and ad campaigns

Creative

Content strategy and copywriting

Creative

AI-driven marketing solutions

Tech
Technical StackAuth: I. Sokolova
  • Meta Ads / Google AdsAdvertising
  • Figma / CanvaDesign
  • Notion / Trello / MiroManagement
  • Google AnalyticsAnalytics
  • AI toolsTech

"The right tool for the right job."

Verified

Off Duty.

The human behind the strategy.
Powered by caffeine & curiosity.

"I get a kick out of watching how people actually behave with brands — it's way more entertaining than reality TV."

Coffee
Fuel Source
35LPerfect Backpack Capacity
Iryna Sokolova
Roaming

The Chaos Theory

When I’m not building marketing strategies or automating processes, you’ll find me roaming the city like it owes me money, hunting down the perfect backpack, or obsessing over anything creative — from street art to digital design. Coffee is basically my survival fuel, and I get a kick out of watching how people actually behave with brands and content — it’s way more entertaining than reality TV. Bottom line: I stay curious, I keep moving, and I bring that slightly chaotic energy back to my work.

Street ArtDesignBehaviorSystems
Curiosity • Movement •