Hi, I'm Iryna. I do strategic marketing — the behavioral kind, where you figure out why people actually do what they do, then build the system around it. 12 years of turning messy ideas into things that ship.
ORDER
in CHAOS
ExploreFor 12+ years I've helped businesses build marketing that runs like a system, not a series of panic attacks — strategy, content, and the tech to hold it together.
I've built it inside agencies, inside product teams, and now inside my own company. The throughline is always the same: take something tangled, find the pattern, make it repeatable.
Scalable Processes
Creative Spark
History
Log12 Years
Pixel & Process UG (haftungsbeschränkt)
2025 — Present
Co-Founder & ShareholderLead strategic marketing campaigns and content creation
Develop data-driven performance marketing strategies
Build strong brand identities and consistent communication strategies
Manage multi-channel marketing
Business development and partnerships
Saatchi & Saatchi Ukraine
2021 — 2022
Social Media ManagerCreated advertisement for eastern region (4 markets)
Implementation and launch
Created content and publishing plans
Campaign performance analysis
Optimized content creation processes
Hotline LLC
2014 — 2021
Web Content EditorCreated and edited website content
Prepared materials for marketing campaigns and email newsletters
Analyzed traffic and user behavior
Collaborated with the dev team to improve UX
Developed an AI system for automatic product recognition
Tolstosum LLC
2011 — 2014
Project ManagerManaged projects from concept to launch
Planned and coordinated teams of developers and designers
Controlled timelines, resources, and budgets
Implemented processes that boosted efficiency and reduced risks
Toolkit.
Core Competencies
Strategic marketing
StrategyBehavioral-driven marketing
StrategyMarketing automation and process optimization
TechSocial media management and ad campaigns
CreativeContent strategy and copywriting
CreativeAI-driven marketing solutions
Tech- Meta Ads / Google AdsAdvertising
- Figma / CanvaDesign
- Notion / Trello / MiroManagement
- Google AnalyticsAnalytics
- AI toolsTech
"The right tool for the right job."
Off Duty.
The human behind the strategy. Powered by caffeine & curiosity.
"I get a kick out of watching how people actually behave with brands — it's way more entertaining than reality TV."
The Chaos Theory
When I'm not building strategies or automating something, you'll find me roaming the city like it owes me money, hunting the perfect backpack, or falling down a rabbit hole of street art and design. Coffee is load-bearing. Curiosity is the engine. I bring that slightly chaotic energy straight back into the work — which is the whole point of the order/chaos thing.